New Year: “Dress for Yourself” – AVIDLOVE Uses Lingerie as a Medium to Awaken Women’s New Self-Care Proposition

As the new year arrives, an increasing number of women are incorporating self-care and body confidence into their annual plans. Against this trend, AVIDLOVE, a lingerie brand dedicated to women’s experiences, has recently launched its New Year theme “New Year Reset,” advocating for women to redefine the relationship between lingerie and confidence by starting with “dressing for themselves.”

From “Pleasing Others” to “Pleasing Oneself”: A Comprehensive Awakening of Women’s Self-Love Consciousness

In recent years, the concepts of “self-love” and “body positivity” have gained significant traction among American women. When selecting lingerie, women are shifting their focus from catering to their partners’ aesthetic preferences or fitting specific occasions to prioritizing their own comfort, emotional well-being, and personal expression.

AVIDLOVE has keenly observed this shift in consumer mindset and is committed to enabling women to embrace their bodies and feel confident even in private moments through inclusive and everyday-friendly lingerie designs. The brand believes that lingerie should not be narrowly defined as an item “worn for others” but can also serve as an intimate medium for women to engage in self-dialogue and self-appreciation.

Based on this proposition, AVIDLOVE incorporates two core principles into its product design:

• Full Size Range: Sizes range from XS to 5XL, breaking free from body shape limitations and ensuring that women of all body types can find options that fit well and offer comfort.
• Diverse Style Options: There are not only sexy styles suitable for romantic occasions but also elegant and practical designs that cater to women’s emotional and functional needs in various scenarios.

Featured Recommendations: Dress with Ease and Embrace Your True Self

To align with the theme of “dressing for yourself,” AVIDLOVE recommends the following lingerie pieces that combine beauty and comfort to accompany women as they confidently step into the new year:

• Mesh Nightwear Set: A lace robe + floral lace lingerie set that is soft against the skin and elegant. It’s not only perfect for wearing at home but also makes a striking statement when worn as an outer layer in summer.
• Babydoll Nightwear: An elastic floral lace style that is incredibly soft and skin-friendly. Its loose fit doesn’t constrict the abdomen, making it both cute and comfortable, and ideal for wearing during pregnancy.
• Long-Sleeve Bodysuit: Made of high-elastic, silky fabric with lantern-sleeve lace accents, it looks great both as an undergarment and when worn on its own, suitable for a variety of scenarios such as daily life, dates, and travel.
• Lace Long-Sleeve Bodysuit: Featuring a double-layer lining and lace sleeves, it is form-fitting and breathable. It can be paired with jeans, skirts, etc., to create a look that combines professionalism and sexiness, making it suitable for offices, parties, festivals, and other occasions.

2026: Dress from the Heart and Embrace Your True Self

Lingerie is a private language through which women communicate with themselves and a close companion that carries their confidence. In the new year, AVIDLOVE hopes to encourage more women to listen to their hearts and accept themselves. By choosing a piece of lingerie that truly brings them joy, they can embark on a gentle yet resolute journey of self-care.

Currently, AVIDLOVE’s New Year theme collection is fully available on its official Amazon store. Feel free to purchase your favorite items through the product links.

AVIDLOVE – Providing every woman with a soft, heartfelt source of strength every year and every day.

For more information, please visit the  AVIDLOVE website and Amazon storefront, or connect with AVIDLOVE on Facebook and Instagram.

AVIDLOVE

Dana Li

pr@avidlove.com

New York, US

https://avidlove.com/